What is Local SEO? The most basic local SEO optimization guide
Local SEO is the process of optimizing for local results in search engines. Your website shows up in Google search and
local Google Map SEO focuses on providing results relevant to the searcher’s current location. If you search for ‘delicious buffet’ Google will give you the closest results to you.
Local SEO is very different from a regular SEO campaign, and local search results are changing faster than any other way.
Basic steps of local SEO:
Step 1: Set Up or Claim a Google My Business Listing
Step 2: Set up or claim your business on secondary search sites
Step 3: Set up citations for your business
Step 4: Collect Comments and Reviews
Step 5: Add content reviews to your website
Step 6: Add Your Location to the Website
Step 7: Outbound link
Step 8: Test Your Website Loading Speed
Step 9: Is your website mobile-friendly?
Advanced with Local SEO
Step 10: Create Unique, High Quality Content Regularly
Step 11: Optimize for Voice Search
Step 12: Get Your Content Backlink
Step 13: Add Accelerated Mobile Pages (AMP) to Your Website
Ranking Factors in Local Search
The weighting of ranking factors in local SEO has a few factors different from regular SEO as Location signals, your business signals, links and onpage factors still play a big role. The difference is that the type of link you want to focus on will be very different.
Weight of Local SEO’s ranking signal in Pack/Finder:
- Signals about your business information: 19%
- Link Signals (Anchor text, Authority domain, number of backlinks): 17%
- On-Page Signals (NAP – Name, Address, Phone): 14%
- Quote signal: 13%
- Review rating signal: 13%
- Behavioral Signals (Click Rate): 10%
- Personalized Signals: 10%
- Social signals: 4%
According to Street Fight’s Merchant Local Merchant survey, 25% of SMEs say search engine optimization is the area of marketing they need the most help with. Google introduced the Pigeon update in July 2014, changing the local search algorithm and search optimization. Ironically, as more businesses become aware of the need for search engine optimization, SEO becomes more complex. While these steps are still part of the local optimization process, Hummingbird has incorporated many traditional signals into local search.
Basic steps of local SEO
Step 1: Set Up or Claim a Google My Business Listing You need to claim the Google My Business page
When setting up you need to do the following:
- Add a long, single description correctly formatted and include links.
- Choose the right type for your business.
- Upload as many photos as possible.
- Add local phone numbers to your list.
- Add your business address that matches it on your website and local directories.
- Upload a high-resolution profile picture and cover photo.
- Add opening times/dates (if relevant).
- Get real reviews from customers.